Getting providers on board with a new medical diagnosis can feel next to impossible. ASPIRE was born out of a desire to bring together physicians, parents, schools, and scientists to create awareness about a rare childhood disease called PANS/PANDAS. Our challenge was to create a brand that felt sophisticated while also clearly being centered around children – a social media design strategy that included ad campaigns – and a custom WordPress website that provided resources for all audiences involved.
Aspiring to Raise Awareness
ASPIRE is made up of experienced leaders in the PANS/PANDAS advocacy community, who together believe collaboration and empowered action are the keys to the world we all seek: one where no one suffers through PANS and PANDAS and immune-related encephalopathies without access to a knowledgeable provider, insurance coverage for standard-of-care treatments, or the support that comes with public awareness.