Education
Tapestry Public Charter School
Branding• Print Collateral• Social Media Design & Strategy• Swag Design• WordPress Multisite
Asking families to trust a school they have never heard of is a big ask. Asking them to trust it with their autistic or ADHD child is even bigger.
Tapestry Public Charter School is a tuition-free public charter middle and high school in Georgia built for neurodivergent students. When they decided to open another campus in Clayton County, they needed to reach families who didn’t know them yet and earn their trust quickly. Our challenge was to take an existing logo and build out the rest of the brand. That included print, a social media and marketing campaign for the new campus, and a custom WordPress multisite that brings both campuses and the main office together in one place.
Building trust in Clayton County
We began by creating brand, voice, and messaging guidelines to ensure everything Tapestry put out looked and sounded like it came from one school. From there, we developed a social media strategy for Facebook, Instagram, LinkedIn, and Nextdoor to raise awareness and build trust with Clayton County families.
For school choice expos, we created a complete suite of print materials and swag, including tablecloths, banners, brochures, flyers, postcards, bookmarks, stickers, and shirts. We also photographed the campuses and faculty, giving the school real faces to share. Our custom WordPress multisite gave each campus and the main office dedicated faculty, events, and news pages, all managed through a single admin space.Â
