About

Biscuit Studios is the intersection of care and creativity.

For 25 years, we’ve created brand identities, printed materials, and websites that are easy to use, both for our clients and your audience. We help you figure out what you want to say and how to say it well.

As the founders and owners of Biscuit, our clients work directly with us, from the first conversation to upkeep and new ventures years in the future.

Leadership

Lucy Fry

Creative Director and Co-owner

Lucy Fry on FacebookLucy Fry on InstagramLucy Fry on LinkedIn

Lucy is Biscuit’s co-owner and creative director, which, in her words, means she’s the boss.

She handles most project management, takes the first call with new clients, leads client meetings, and reviews almost everything before it leaves the studio. She also designs logos, brands, print and social media, and builds Biscuit’s Squarespace and Shopify sites. She’s good at the big picture and the schedule, but she needs enough hands-on design to stay in the flow. Working directly with clients matters to her, because she values the relationships and because it makes the design better. 

She was born in Gainesville, Florida, while her father was in architecture school on the GI Bill, and grew up in Miami. She followed him into architecture at UF, with a short stint in Montpelier, Vermont, along the way. Before Biscuit, she was a nanny, preschool teacher, art supply store clerk, summer camp counselor, and interior designer. She’s now lived in Atlanta longer than anywhere else.

While she designs, she plays instrumental music only, chosen to suit the client. Lyrics distract her. At home it’s singer-songwriters, old Motown and R&B. COVID finally gave her time to grow the green thumb she always wanted, and she’s moved from houseplants to pruning the shrubs and small trees out back. She cooks and brings a green salad to every dinner party. She loves her family more than anything on the planet. And birds.

Jason Butler

UX/UI Designer, Co-owner

Jason is Biscuit’s co-owner and UX/UI designer. He runs the digital side of the studio, from web design through development.

He came to design the long way. He was born on the Fort Rucker Army base in Alabama, where his dad, back from Vietnam, taught air traffic control and his mom worked as a nurse. He grew up in Lakeland, Florida, close to both sets of grandparents. After earning a degree in environmental horticulture from UF, he grew hydroponic vegetables as a research assistant at The Land at EPCOT and managed a tree farm. He then returned to UF for landscape architecture. As a landscape architect at EDAW, he was on site during construction of Seuss Landing at Universal Orlando. He later joined Cooper Carry in Atlanta, then left to start Biscuit.

Jason taught himself to code. He’s a designer first, but he loves the puzzle of fitting the pieces together. Lately he’s been digging into accessibility, a push that started with their youngest, August, and the work they were doing in college. He’s bringing what he’s learned into every Biscuit site.

Outside work, it’s family first, starting with Lucy. Then close friends and metal, the heavier the better. Give him a burrito, and he’s content. In his words, he’s a decent listener but a better hugger.

Our Story

Biscuit is a partnership, in every sense of the word.

We met as college kids in the 90s with overalls, bleach blonde hair, and in-progress architecture degrees. After graduating from University of Florida in ‘99, we packed up and moved to Atlanta, where we entered the corporate world of design. A few years into Lucy’s interior design work and Jason’s flash presentations, Jason took on a presentation project for a friend’s employer, which was then used nationally by the company. That success led to a job designing their full website.

Man and woman smiling with ice cream desserts

White shelf in the Biscuit Studios office with colored pencils, stacked paper and books

Jason and Lucy. Taken at our studio in Ormewood Park 2017.

Biscuit was created by betting on ourselves, and has thrived on the certainty that we’ll always be there for each other.

In December 2001, Jason quit his corporate job and started Biscuit, a leap of faith and a love letter to design. Lucy was quick to follow, and we ended up by each other’s side, where we still find ourselves today. Being a pair and growing together over the decades has been so much fun from the start.

Our early years were spent doing the work of four or five people while building our business, family, and reputation. It’s solid proof of our collective care that many of our business relationships go back more than twenty years.

We’ve come a long way. Biscuit now designs brand identities, print, signage, and exhibits, and plans and builds websites on WordPress, Shopify and Squarespace. But some things haven’t changed. We sweat the details without losing the big picture, which has allowed us to adapt when needed without losing our core strengths and values. The passion we have for our work means we have a lot of priorities, which range far and wide. Jason’s a user experience savant and makes accessibility part of every Biscuit site, while Lucy uses her creativity and care to build standout brands and client relationships. 

The work we’ve put into building this company has allowed us to have such a fulfilling life together, which shows in what we create. Biscuit began as a passion project, so even with time, growth, and maturity, we can’t help but keep having fun.

We’d love to hear from you