Retail Pets
Innovative Pet Lab
Logo• Brand• Print Collateral• Conference & Tradeshow Graphics• Packaging Design
Innovative Pet Lab came to us with a concept and a blank page. The all-women-owned startup was launching something new in pet health: gut-health tests for pets.
Our challenge was to help a brand-new company stand out in a crowded market while introducing a kind of test most pet owners had never heard of. We built the brand from the ground up, starting with the logo and carrying it through collateral, trade show graphics, and packaging.
