Retail
Bear Lake Coffee
Logo• Brand• Print Collateral• Packaging Design• Shopify Website
We’ve worked with Gabe Damiani since 2012, so when he decided to start his own specialty coffee roaster in a small Wisconsin town, he called us.
Bear Lake Coffee needed a brand, packaging, a Shopify website, and all the collateral to launch. Gabe asked for a lake and fir trees, a nod to the place where the business began, and a brand that would work just as well for online orders as it would in his local shop. Our challenge was to make Bear Lake, a B Corp, feel small, specialty, and curated, while still appealing to larger companies buying wholesale and individuals signing up for subscriptions.
Coffee Swag
A coffee brand lives on more than the bag. We carried the Bear Lake look onto mugs, shirts, stickers, and cups, giving fans and regulars a way to take a little piece of the lake home with them.
