The results of green marketing projects continue to return positive outcomes for our clients. Whether it’s a lower overall cost factor, the decreased amounts of energy consumed, or the increased product awareness that peaks our client’s interest, “green” appears to be a tool making everyone feel better about certain aspects of doing business.

Our techniques here at Biscuit are not truly 100% green just yet, but it’s a leap in the right direction. We understand it’s time to help make a change in this industry which appeared to be an all-consuming one even just a decade ago. We have a long way to go but we’re happy to report we’re on a feel-good path.

Costs

Green marketing concepts can be as simple using digital communication to save paper. Most paper types for mass production tend to come from slowly renewable, or even what some consider non-renewable, resources. So why not introduce email campaign marketing? It’s relatively cost-effective especially once the template design costs are completed… monthly or weekly campaign fees are then reduced to just the time it takes to add in the text, several images, and the fee to send the email. All the while, it saves on print materials (inks, papers), postage, and delivery gas. Some even argue this method saves by negating the energy it takes to run print machines and to transport inks and papers to the print shop.

No matter how you look at it, the difference between energy consumption from several computers creating digital media versus the amount of energy it takes to run print machines alone should help excite clients.

Time

Another point to note is how quickly a digital email campaign can be completed. Maybe it’s not a big “green” factor, but it’s something that will help peak a client’s interest. The design, production, and print process can take anywhere from 7 to 10 business days. Now compare that to 2 – 3 days to design, revise, program a template, and create the email content.

Want some icing on that cake? Think about how great it is to send out the campaign directly to the end-user and have them begin to view it in just a matter of minutes. Plus, while the recipient is viewing the campaign, statistical information is being generated and reported back on the fly.

Looking ahead

Email campaigns and other “green” marketing items can not only save clients money and time, but the stats generated during the campaign can provide valuable information. Part 2 of this blog post (coming soon) will demonstrate the types of information we can report back to our clients and the benefits of having this info.