Client Profile
Michael A. Gilkey, Landscape Architect
Sarasota, FL :: content management system, database, e-newsletter, stationery, truck decals
MAG, Inc. is a landscape architecture firm in Sarasota, FL, specializing in modern, sustainable garden design and residential maintenance. Along with updating their brand, Biscuit was asked to create a dynamic website to display a vast portfolio, a searchable plant database, and numerous articles.
Brand & Identity Update
Michael A. Gilkey, Inc. was established in 1981. And while their designs and processes progressed over the years, their brand needed a little refresher. The challenge was to preserve the graphic that was created by the company's creator, but give it a younger fresher look and feel.
Website Design
The Gilkey's website requirements were simple - clean design, uncomplicated navigation and easy to update. The combination of beautiful, professional photography and a simple backdrop make this site an essential marketing tool for the Gilkeys. Not only do they use their website as a way to gain new clients, but as a tool to communicate with their existing customers.
e-Newsletter
Monthly electronic newsletters are used to keep the M.A. Gilkey clients up-to-date. Marrying the brand and website, the e-Newsletter is easily recognizable as a part of the design family.
